How Do We Price our Vehicles?

Used Car Pricing: Is it Black Magic?

As a used car customer you may have found the pricing of vehicles somewhat mystifying. We’d like to clear the air. It’s all about transparency and fairness.

We know that our customers are smart shoppers. You have access to more information than ever before and you deserve it. We are eager to provide you with all of the information about our own vehicles’ histories that you need in order to a make an intelligent decision: vehicle inspection records, CarFax reports, available service records, and so on.

Armed with this information, you and your fellow shoppers essentially set the price of a given vehicle together. When there are many examples of a particular make, model, and model year, with similar equipment levels the price goes down. When demand is high the price goes up.  So, the popularity and availability of a specific vehicle work in together to determine the price. (Some small adjustments may be made for km and condition.)

We used sophisticated software to continuously gather pricing information from across the city and surrounding areas. This allows us to make daily adjustments so that you are presented with a fair price whenever you choose to shop. As such, on any given day, the price you will see on any one of our used vehicles is essentially a pre-discounted price. We operate with a one price philosophy. We don’t want to waste your valuable time.

We are committed to providing you with a great vehicle that fits your needs and your budget at a fair price. Please don’t hesitate to let us know how we can help you make the best decision possible.